As you know, we are living in a digital world, and everyone has websites advertising their products and services. The truth is we can give you many reasons why print media is important as well. The reality is it still makes a big part of your selling mix. By investing in published advertising, you can reach thousands of potential customers and gain more exposure to target your audience. Here are some great reasons why you should consider using print media for your marketing campaign.
The Importance of Print Media
Do you want to break through the communication barrier between you and your customers? It is time to take action and use print media to your advantage.
Print is Touchable
Printed materials from brochures, publications, to posters are physical items. The published media remains in homes and offices for months to years. The benefits of print advertising are endless compared to digital marketing that is helpful for a single purpose.
You can tailor Your Objective Market and is more engaging
Whether you have an ad in a newspaper, publication, or magazine, it reaches a target audience. The printed media reaches the right viewers and helps you to focus on your marketing budget with the relevant material you use. The truth is that customers only stay on a website for 15 seconds and move on. But when a reader views printed material, it is more engaging as they observe it for a prolonged time. With printed brochures, pamphlets and more, it creates awareness of your brand.
Creates Credibility
Another important reason why print media is vital it creates credibility of your brand. It signals that you are serious about your trade and that your service or products worthwhile. Your customers can put down your ad and come back to it anytime.
You can link your printed media to your digital campaigns
The fantastic news is that you can connect your printed adverts to your digital marketing content online. Here are some great examples to make it possible:
- Social Media—include your social media icons and tags in your printed ad to start conversations online. With engaging content online, it helps to strengthen your printed message.
- Infographics—by formatting graphs and statistics you can reach your targeted audience. Include a digital copy of the published infographic online for users to share. The printed media is more appealing and memorable.
- QR-Codes—this is another excellent way to attract customers to your webpage to gain knowledge about your service. They are straightforward, and you can customize them to fit in with your corporation branding and requirements.
Looking to Get Started
Contact Impress by Print once you are ready to get on track with your next printed media project. Whether you are in need of a magazine publication, direct correspondence sent by post, brochure, folder, stationery, or business card we can help. To find out more about printing and finishing request a quote today it is free.
